'Hotcakes' are a laser-cut and sustainable product made up of 78% post-consumer recycled materials. Hotcakes are a Don’t Blow It Co. product. Don't Blow It Co. (Don't Blow The Illusion) is an ongoing creative project by Photographer Robin Waters. Her vision is to bring unique, vintage-inspired imagery from her travels, memories and vulnerabilities to the world in the form of quality and sustainable swim and streetwear.